If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.
Monitor Competitors’ Content Marketing
The rest of this guide will walk you through how to implement these optimizations step-by-step. But feel free to keep the checklist open so you can follow along. The tool lets you know if you have your keyword in all the key locations like the H1 and body content (more on why this matters soon).
Write SEO-Friendly Content
- This table will show you details like the source of the backlink, the anchor text used, the type of link (follow or nofollow), and the authority score of the linking domain.
- A keyword strategy is a plan you create upon the findings of your keyword research.
- You may have noticed that things like “ranking” and “traffic” weren’t on the KPIs list, and that’s intentional.
- The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online.
Because of that, it wouldn’t make sense to tackle keywords that aren’t relevant to your audience. To become more authoritative, it helps when other reputable sites link to your content. This is called “backlinking,” and while it can happen naturally if you have quality content, it’s possible to pay to have other sites link to you to help rank faster. The most common mistake businesses make when investing in consulting services for SEO is price.
You may want to consider unpublishing some or all of these—just make sure to set up redirects. Here’s how to use advanced SEO techniques to optimize your site’s performance. Start your free trial with Shopify today—then use these resources to guide you through every step of the process.
When an important webpage references your content, it sends a signal to Google that your pages are a good source of information. External links also help your pages gain exposure, allowing more potential users to reach them and learn about your product or service. By connecting relevant pages to one another, you’ll make your site more navigable and ensure that your users can easily find what they are looking for.
SEO Content (Focus on quality and search intent.)
In one client report, we found that 52% of all AI search traffic was coming from ChatGPT. That insight shifted our focus toward more LLM-friendly copy and formatting. Some brands are already winning in generative search because of their positioning in media, third-party content, and user discussions. They are also showing up in Gemini for many related local search SEO Anomaly queries. We personalized the content by featuring a mortgage professional as the author, who wrote from a first-person perspective. The author’s expertise improved the E-E-A-T of the content, which is an important signal of quality content.
The words and phrases that people type into search engines to find what they’re looking for. This kind of monitoring is becoming as important as traditional SEO dashboards. Tools like Ahrefs’ Brand Radar now track brand mentions in AI Overviews, helping companies understand how they’re framed and remembered by generative engines. Despite the higher cost, these tools often provide better insights, information, and data to help power your marketing campaigns. Not only does this tool show you the speed of your website, but it also provides technical “lab data,” in addition to opportunities to speed up your page. There is also a diagnostics section, which gives additional information about the performance of the page.
So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.
Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. SEO stands for Search Engine Optimization which means a set of practices that improves the website’s visibility on Google. In this section we’ll be covering some basic concepts of SEO such as types of SEO search optimization, How does it works, Real-World SEO Examples and Some SEO trends. In this Search Engine Optimisation Tutorial, we’ll learn about everything. They provide you with the peace of mind that you’re working with a company that will grow your online visibility and help your business increase its revenue.