SEO Performance Audit: Key Insights and Metrics in 2025 Marketing and Digital Transformation Agency

In our case, this returned 1,128 images which were missing alt text. This will bring up a spreadsheet with all images currently contained in the uploads folder of your site, and will also let you know which posts they are attached to. If you don’t want to manually go into each post and edit, you’ll need WP Sheet Editor’s media add on (or an equivalent alternative). Afterwards, I added alt text to all other images that were missing it. If first link priority applies, any featured image that’s missing alt text is creating a “first link” with ZERO anchor text. …this site audit highlighted an interesting example of where fixing missing alt text could make a difference to general optimization.

It’s all about aligning your website and content with what the search engine considers valuable for search results. If your site is slow, people are going to go to one of those faster sites, increasing your bounce rate and hurting your rankings in search results. For example, backlinks — or links to your site from other sites — are a key component of off-page SEO. When a site with a good reputation online includes a link to your site on one of their pages, they pass on some of the value of their site to yours.

Page titles and title tags

SEO Audit 365 provides a comprehensive SEO audit report of your website that covers all aspects of on-page optimization. The report is also well-organized and provide clear insights into your website’s SEO performance. It will give you a thorough report of all the factors that will affect your site’s search engine optimization. While this is okay for users, search engines may consider them different SEO Anomaly websites. This means you may have problems with indexing, duplicate content issues, and loss of page rank. An SEO audit is the process of evaluating the SEO performance of a website.

seo audit

That’s why a site with 100 pages will pay more for an audit than a website with 50 pages. On average, SEO audits cost $50 – $2,500 per audit on average (76% of businesses). This helps you tackle high-impact quick wins immediately, while planning for bigger projects.

seo audit

Claude will now run an in-depth analysis of your content and compare it to the Search Quality Rater Guidelines. First download the free project files and head over to Claude.ai and create a free account. The free version of Claude allows you to analyse content using the Google Search Quality Rater guidelines. This includes seeing precisely what needs to be changed to bring any content up to the standard Google expects. Navigate to “Issues” from the left side menu to see the issues that might be hindering your SEO performance.

Evaluate page titles and meta descriptions

seo audit

Our SEO audit process begins with our team analyzing your website content, code, structure, and more to determine your strengths and weaknesses. We’ll also review your competitors to see what they are doing well and reverse engineer their strategies. Our SEO audit final report will include all findings along with recommendations and how to find the problems.

seo audit

SEO audit tools

  • This harms their user experience and potentially drives them away from your website.
  • In fact, 91% of businesses say they are happy with the ROI they received from the improvements they made to their SEO strategy based on suggestions from their SEO audit.
  • The dashboard offers instant access to reports, monitors, and analysis tools.
  • • Ensure that vital pages (home, main products/services, top content) are indexed.
  • In this final step, we compile the audit results into a clear set of recommendations, prioritize them, and outline a plan to implement fixes.

I pick websites to review – some requested it, others caught my attention for their SEO potential. If you have any extra lifehacks for checking your website’s SEO health, join our Facebook community to share your ideas. Recrawling may take from a few days to several weeks, depending on how often the crawler visits the pages. Requesting a recrawl multiple times will not speed the process up. Keep in mind that you don’t need to force recrawling any time you change something on your website.

seo audit

Once your ownership is verified, it is a good idea to check the Site Audit settings before running your first crawl. If you have a bigger site, it is always best to increase the crawl speed before you start. It is also a good idea to perform an SEO audit when you notice that your rankings are stagnant or declining. After years of working with clients, especially as the head of tech SEO for a U.K.