To get started, look at ad performance across campaigns and accounts. Pick a primary page to add – don’t worry, you can add more later. On your Facebook page, click on the Publishing Tools button. Next, check on the Lead Ads Forms located on the left side of the page.
Online courses can be a great way to build skills for marketing your business on social media or exploring a career in social media marketing. A Facebook business page is a profile on the Facebook platform corresponding to a business or brand, unlike a personal profile representing a single individual. A business page is commercial and showcases the business’s products and services and, in many cases, offers content that the business’s audience would find useful. Facebook Business Manager lets you overlook your company’s Facebook marketing in one place. You can manage multiple pages, ad accounts, and collaborate with team members from a single dashboard. You can add and manage a Facebook ad account by linking existing accounts, creating new ones, and adding team members for collaborative management.
- Asset groups are great for keeping things organized as your business grows.
- As you refine your content and social media strategies, click the Page Insights tab in the control panel to discover how your page performs.
- Oh, and you can also add partner agencies to your Business Manager.
- The Meta Pixel might sound a bit cryptic, but essentially, it’s a tool for tracking website visitors and their actions.
This makes it easier to keep track of your Facebook activities and keep everyone on the same page. Other social media platforms charge for their tools and services. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. If you’ve been curious about using Facebook for business, it’s not too late to start.
How to use Facebook for beginners: Creating and maintaining a Page
You should review user permissions regularly and remove people who’ve left the company or no longer work on a certain account. This is also why it’s a good reason to assign roles based on specific job needs, and not Stellar Spins Casino just give everyone blanket access. Facebook Business Manager offers robust security features to protect your business assets and data. Once connected, you can use WhatsApp in your Facebook ads. This lets customers start conversations with your business right from an ad. Business Manager lets you connect WhatsApp and other messaging platforms to your Facebook presence.
You can create a new account, request access, or claim an existing one using the account ID. To access Meta Business Suite, log in to your Facebook profile . Second, the Facebook Business Suite includes Ads manager, Pages Manager, and Insights. Again, these are tools that are not readily available on other platforms.
Facebook Business Manager: Your Ultimate Guide for 2025
You’ll find the former Falcon products under ‘Social Media Management’ if you go to ‘Our Suite’ in the navigation. You can dig into Facebook’s audience insights to learn more about your customers. Product catalogs are key for eCommerce businesses on Facebook. Without these, Instagram Shopping and Facebook Shops wouldn’t be possible.
However, if you’re a small business, another Page might already be using that name. In that case, you may need to get creative, such as adding your city to make it more specific. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users.