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One notable figure in the advancement of modern loyalty programs is Jim Murren, ex- CEO of MGM Resorts International. Under his direction, MGM unveiled the M Life Rewards program, which permits members to gain points across various properties. You can learn more about his projects on his LinkedIn profile.
In 2022, Caesars Entertainment redesigned its loyalty program, now recognized as Caesars Rewards, to deliver a more customized experience. This program enables members to accrue tier credits not only through play but also through hotel accommodations, dining, and recreation. Such comprehensive approaches are becoming common as casinos strive to create a seamless experience for their patrons. For more insights into loyalty programs in the gaming industry, visit The New York Times.
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