Kategorie: Social

To get started, look at ad performance across campaigns and accounts. Pick a primary page to add – don’t worry, you can add more later. On your Facebook page, click on the Publishing Tools button. Next, check on the Lead Ads Forms located on the left side of the page.

Online courses can be a great way to build skills for marketing your business on social media or exploring a career in social media marketing. A Facebook business page is a profile on the Facebook platform corresponding to a business or brand, unlike a personal profile representing a single individual. A business page is commercial and showcases the business’s products and services and, in many cases, offers content that the business’s audience would find useful. Facebook Business Manager lets you overlook your company’s Facebook marketing in one place. You can manage multiple pages, ad accounts, and collaborate with team members from a single dashboard. You can add and manage a Facebook ad account by linking existing accounts, creating new ones, and adding team members for collaborative management.

• Asset groups are great for keeping things organized as your business grows.
• As you refine your content and social media strategies, click the Page Insights tab in the control panel to discover how your page performs.
• Oh, and you can also add partner agencies to your Business Manager.
• The Meta Pixel might sound a bit cryptic, but essentially, it’s a tool for tracking website visitors and their actions.

This makes it easier to keep track of your Facebook activities and keep everyone on the same page. Other social media platforms charge for their tools and services. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. If you’ve been curious about using Facebook for business, it’s not too late to start.

How to use Facebook for beginners: Creating and maintaining a Page

You should review user permissions regularly and remove people who’ve left the company or no longer work on a certain account. This is also why it’s a good reason to assign roles based on specific job needs, and not Stellar Spins Casino just give everyone blanket access. Facebook Business Manager offers robust security features to protect your business assets and data. Once connected, you can use WhatsApp in your Facebook ads. This lets customers start conversations with your business right from an ad. Business Manager lets you connect WhatsApp and other messaging platforms to your Facebook presence.

You can create a new account, request access, or claim an existing one using the account ID. To access Meta Business Suite, log in to your Facebook profile . Second, the Facebook Business Suite includes Ads manager, Pages Manager, and Insights. Again, these are tools that are not readily available on other platforms.

Facebook Business Manager: Your Ultimate Guide for 2025

You’ll find the former Falcon products under ‘Social Media Management’ if you go to ‘Our Suite’ in the navigation. You can dig into Facebook’s audience insights to learn more about your customers. Product catalogs are key for eCommerce businesses on Facebook. Without these, Instagram Shopping and Facebook Shops wouldn’t be possible.

However, if you’re a small business, another Page might already be using that name. In that case, you may need to get creative, such as adding your city to make it more specific. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users.

Your personal Facebook account is the key that lets you into your new business page. Don’t worry—the information from your personal account will not be publicly visible on your business page. If you have team members helping you with your page, they’ll also need personal accounts to unlock their specific roles and capabilities. It really depends on your business and target audience. To add multiple categories, just follow the steps above. You can also add Facebook page categories by typing in the category name and then selecting it from the drop-down menu.

Learn how to create a Facebook Page, grow your following and more with courses from Meta Blueprint.

• Facebook also gives you the option to unpublish your page.
• For most Pages, you just need to provide a Page name and select a category.
• Enter a username and then click “Create Username” to save it.
• If you own a pet store, no need to name your page We Love Dogs- unless that’s the name of your store.

Schedule content, discover trends with social listening, get actionable insights and analytics, create ads, measure ROI, and much more with Hootsuite. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy.

Facebook allows users to create pages about almost anything — including businesses, public figures, or organizations. Unfortunately, that also means someone might create a page using your name or brand without your permission. If you’re not an admin of the page, you can’t delete it yourself, but you can report it and request Facebook to review and remove it. Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place.

Steps

Once you’ve got everything on this screen the way you want it, click Next. It says it’s optional but we would suggest filling it out so as to create an optimal page. If you own a pet store, no need to name your page We Love Dogs- unless that’s the name of your store. This will be the custom URL people can use to visit your Page. Enter a username and then click “Create Username” to save it.

No one wants to launch a Page with a follower count of zero. To get things rolling, click the Invite Friends button to suggest your Facebook friends connect with your new page. That said, you need to log into your personal Facebook profile (or create one) to get started with a Facebook Page. You need a Facebook Business Page to run Facebook ads, open a Facebook Jackpot Jill Casino Facebook Page shop, or create a Facebook Group managed by your brand. You’ll see this text when you are editing your Facebook page categories.

Click your profile image and from the drop-down list, choose your business page. In the left menu, click the name of your Page, then click Settings. Under Audience and visibility, click Page setup, then select Page access.