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Suzanne Kelman is another author who found success on TikTok. She shares that the best advice she received was about promoting her book on the platform. Unlike Facebook and Twitter, where you have to be careful about over-promoting, TikTok’s algorithm is designed to push your content to different people, allowing you to promote your book as much as you like las atlantis online casino. Suzanne still follows the 7-3 rule (7 posts about other content, 3 about her book), but she hasn’t seen any drop off when promoting her book. With this newfound freedom, Suzanne is able to promote her work with confidence and has had one of the most popular BookTok books.
Hi, I’m Kelly! I’m a marketer and book coach with a passion for empowering professional women and entrepreneurs to share their stories and grow their brands. I originally created this blog to help authors navigate the world of social media for book promotion. Today, it’s a resource hub for nonfiction authors and business professionals looking to make a meaningful impact through their books.
When reaching out, be professional and personalized. Explain why you think your book would resonate with their audience and propose specific collaboration ideas. And remember – many top influencers charge for promotional content, so be prepared to negotiate rates.
After spending months or even years writing your novel, the costly process of editing, publishing, and promotion begins. Many writers have created gripping books and, mistakenly, stop writing when they find no one is interested in what they have written so powerfully. Many masterpieces weren’t discovered until decades later since they were wrongly promoted. No Nobel Prize committee is going to knock on your door… You have to publicize yourself!
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Designing eye-catching book posters has never been easier with Kapwing’s extensive collection of free, customizable templates. Whether you’re promoting a new novel, creating marketing materials for your latest publication, or designing promotional content for a book club event, these professionally crafted templates provide the perfect starting point for your creative vision. Each template is fully editable, allowing you to customize colors, fonts, images, and text to match your book’s genre and aesthetic. From minimalist literary designs to bold fantasy themes, you’ll find templates suitable for every type of book and audience. Simply choose your favorite design, upload your book cover or author photo, add your text, and download your finished poster in high quality – all without any design experience required.
There is a somewhat technical process of doing this and we would need the digital files of the pictures in pdf or similar formats. Unfortunately we can’t use the physical photos or the negatives. You can do this by getting them professionally scanned or photographed.
We also know well those other writers who want to get enough money to lock themselves away to write, forget about material worries for a while and get out of their head or heart that work that does not let them sleep in peace. Deciding to do nothing and wonder: “What will happen if I write?” or “What if I promote my work better?” is one of the worst decisions you can make in this life. The lack of courage to face reality and throw oneself with all one’s might to fulfill a dream can cause regret and uncertainty forever.
Book poster templates serve multiple purposes in promoting and celebrating literature. Authors and publishers use them to create eye-catching promotional materials for book launches, signings, and literary events. Teachers and librarians often use these templates to design reading displays, classroom decorations, and book recommendation boards that encourage students to explore new titles. Book clubs, bookstores, and literary organizations also rely on these templates to advertise upcoming discussions, featured selections, and special reading events.
Success stories from Xpresso Book Tours demonstrate the effectiveness of organized blog tours. Major publishers like Penguin Random House frequently partner with bloggers to boost visibility. Similarly, BookTubers collaborating with publishers like Macmillan and independent authors partnering with Bookstagram influencers illustrate the power of influencer marketing. For authors looking to leverage social media, consider exploring available AI tools for Facebook video ads. You can learn about top AI tools for Facebook video ads in 2025 from Sprello.
If you are looking for WHAT to post online for visibility, then check out the 70+ ai-customized for your next book idea/launch templates filled with literally 1000s of social posts, email copy and more. Pagewheel uses ai to assist YOU and free you up to do what you love to do…write.
Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement.
This approach is particularly effective for authors seeking to establish credibility and reach a wider audience. By strategically targeting media outlets and crafting compelling narratives, you can transform media outreach into a powerful engine for book promotion ideas and increased sales. This strategy is especially beneficial for authors launching new books or seeking to revitalize interest in existing titles. It provides valuable third-party validation and significantly expands your potential readership.
Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.
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